A Teaser is a short promotional blurb that is displayed as a headline on news websites, RSS news feeds, social media sites and search engine results. The goal is to tease the audience so that they are enticed to click and find out more. This can be a tricky tightrope to walk as you do not want to spoil the content by oversharing. The best teasers contain just enough information to peak the audience’s interest and leave them wanting more.
A great teaser will also encourage the audience to take action. For example, it will often include a link to the ebook’s full version, an invitation to share on social media or even a review from a reputable source. The best teasers will also be specific and geared to the genre of the book, for example romances might be light-hearted while mysteries or thrillers will be more tense.
In sports betting, teasers are a bet consisting of two or more bets with different lines and odds. These bets work like parlays in that every leg has to win for the entire teaser to pay out. If one bet pushes, the odds of that particular leg will decline to reflect the new odds.
It is important to be as specific as possible in a teaser. It is not enough to say a film will be scary, you need to describe the kind of scare you can expect and how it will make the audience feel. Also, be careful not to use language that will make the audience feel duped. For example, avoid modifiers like “should,” “better,” “could” and “maybe” as these can be seen as misleading and will only make the audience feel disappointed when they follow up on your lead.